T-Mobile first to launch ad-funded games

Key features:

§ Games to be hosted and managed by Digistores

§ Poker Million II already available for free download

§ Paramount Pictures amongst the launch advertisers

London, UK 2 December, 2008:Mobile gaming is about to become more addictive than ever as today T-Mobile becomes the first operator in the UK to offer free games. Funded by advertising, customers can access at least one new game per week by joining T-Mobile’s Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures.

Digistores, the digital ad-funded entertainment experts, will host and manage the content and new games will be made available each week. Games scheduled to appear in the coming weeks include IQ Booster, Pro-Bowling, Pool Star and Einstein’s Brain Game. Digistores’ service will only offer customers games that are compatible with their particular handsets and can automatically detect the games that will work on individual devices.

The games are available to people who subscribe to T-Mobile’s web’n’walk (internet). In exchange for simply watching two full-screen, targeted adverts before starting the game and two adverts after the game has finished, customers get the game for free and will not be hit with any hidden charges. Within the UK, customers will not be charged for the data required for downloading the game or accessing the adverts. The full screen, interstitial adverts are interactive and enable the user to visit an advertiser’s mobile site or even click to call or text the advertiser. There will be no limitations on the number of games that can be downloaded or how many times each game can be played.

Damien Byrne, Head of New Proposition Development, T-Mobile UK, said: The launch of ad-funded games further strengthens T-Mobile’s mobile gaming offering to consumers. We continue to make mobile gaming easier than ever before and a more enjoyable experience for our customers.

Steve Gordon, Managing Director, Digistores said: We are delighted to be working with T-Mobile on this innovative project. Our experience in the mobile gaming and advertising market and T-Mobile’s web’n’walk service are the perfect match and we look forward to attracting new customers to mobile games. Our technology allows advertising to targeted to specific segments which makes it a successful proposition for advertisers and content partners alike.

Zac Stephenson, Communications Director at Ad Agency Mediaedge:cia added: Digistores offered us the opportunity to associate with free, quality gaming content delivered directly to a mobile audience. As mobile phones continue to assume greater roles as entertainment delivery devices, it's important for Paramount to remain at the forefront of new developments such as this.

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Notes to editors:

Contacts:

T-Mobile Press Line +44 (0) 7017 150 150

Brands2Life +44 (0) 207 592 1200

About T-Mobile UK

T-Mobile is one of the world’s largest mobile operators with more than 126.6 million customers worldwide and is the service provider of choice for 16.8 million customers in the UK, making it one of the largest networks.

T-Mobile has a range of innovative products and services, such as Solo, the SIM only option offering market-leading minutes and texts (at £30 per month) on a 30-day rolling contract; Combi, our best package deal; Flext, a unique tariff with a flexible allowance; U-Fix, a tariff that combines pay-as-you-go and a minimum term contract, and web'n'walk, which enables customers to surf the internet on the move. Competitive high-speed Mobile Broadband tariffs include access to the largest worldwide Wi-Fi network, with more than 1,000 HotSpots in convenient locations in the UK and 27,000 worldwide. Network coverage is among the best in the UK at over 99 per cent of the UK population. T-Mobile operates an advanced 3G HSDPA-enabled network capable of supporting effective mobile broadband speeds of up 4.5Mbps and is the first UK operator to provide a nationwide HSUPA capability for faster uploads.

For more information about T-Mobile UK, please visit www.t-mobile.co.uk

About Digistores:

Digistores provides free mobile games and applications to a captive audience through our technology Content Wrapper that enables full-screen targeted interstitial interactive adverts to be displayed before and after a game is played. Partnering with many leading content partners, digistores offers Mobile Operators, MVNO’s and Media companies a great way to give something back to customers and for content partners a great way to get there products in front of a large audience. The proposition enables brand advertisers to communicate their message and enable customers to interact with their messages such as visit their mobile site, click to call and click to text. This innovative concept comes at a time when worldwide mobile advertising is projected to surpass $2.7 billion in 2008 and $12.8 billion by the end of 2011 according to Gartner research.

For more information about digistores, please visit www.digistores.com

Contact: Press Enquiries +44 7917 680077