T-Mobile Announces a UK First for BlackBerry Customers: Pay Once for a Year of Unlimited Email and Internet

For a one-off payment of £179.99 T-Mobile is offering:

Silver-coloured BlackBerry® Pearlâ„¢ 8110, which includes a 2 Mega pixel camera and in-built GPS
A year’s unlimited* email and internet on your BlackBerry®
Pay as you go top-ups for calls, texts and MMS
Pre-loaded quick-links for favourite social networking sites and Instant Messaging
Available in T-Mobile stores from 1st May

London, 22 April 2009: T-MobileUK today unveils a new way to pay for a BlackBerry®smartphone: Pay once for a silver-coloured BlackBerry® Pearlâ„¢ 8110 smartphone and a year’s unlimited* email and internet access.

The ˜Pay once’ concept is a market first, giving people the chance to experience the hugely popular BlackBerry email service and access to internet sites and social networks on the move for a year “ all for just a single payment of £179.99. Customers just have to top-up their credit as usual to make calls and send texts and picture messages.

T-Mobile’s new offer is set to make BlackBerry smartphones accessible to new groups of mobile phone customers. It’s sure to be a hit with students, letting them stay connected to family and friends by email, via IM, Facebook or MySpace. And for those just starting out in business “ whether they’re running a small business or entering the workplace for the first time “ it’s the perfect way to access personal and work emails, without the worry of hidden costs.

The ˜Pay once’ concept also makes giving a BlackBerry as a gift viable for the first time, as there’s no ongoing cost involved for the person giving the gift, and the recipient just pays for top-ups for calls and texts when they want to.

The T-Mobile BlackBerry Pearlâ„¢ 8110 smartphone comes in silver, and features a 2 Mega pixel camera for snapping photos and recording video, in-built GPS so you’ll never get lost again, and a 3.5mm earphone jack for listening to music on the move. The pre-loaded quick-links include favourite sites such as Facebook, MySpace and Flickr. And as you would expect from a BlackBerry smartphone, there’s also a user-friendly SureType® QWERTY key pad which makes writing messages and making phone calls quick and easy.

Richard Warmsley, Head of Internet and Entertainment, T-MobileUK, commented: In the past, BlackBerry devices have largely been the preserve of the business user, but we know that more and more of our customers want a BlackBerry as their everyday phone. We have seen a 100% increase in customer growth of our consumer focussed Instant Email service on BlackBerry smartphones over the last year. Our new Pay once concept means that a whole new group of customers can take advantage of the fantastic features of a BlackBerry smartphone without the commitment of a monthly contract and without worrying about how much data they are using.

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Notes to Editors:

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Contacts

Sophia Parviez, T-Mobile PR Manager +44 (0) 7908 208 417

Brands2Life +44 (0) 207 592 1200

About T-MobileUK

T-Mobile is one of the world’s largest mobile operators with more than 125 million customers worldwide and is the service provider of choice for 16.7 million customers in the UK, making it one of the largest networks. T-Mobile offers a range of innovative products and services, such as Solo, the SIM-only plan offering market-leading minutes and added value of unlimited texts on topfrom £15 per month on a 30-day rolling contract; Combi, a traditional minutes and text package, and Flext, the UK’s first flexible tariff that now includes selected 08 numbers and 50 of the most popular international calling destinations in an allowance customers can chose to spend between calls, texts and MMS. High-speed internet access on the move is available through the award-winningMobile Broadband service. T-Mobile continues to innovate with new devices such as the UK’s first Androidâ„¢-based smart phone, the T-Mobile G1. More than 1,000 applications are available through Android Marketâ„¢, giving customers unrivalled scope for customising their phones to their lifestyles. 2G network coverage is among the best in the UK at over 99 per cent of the UK population. T-Mobile operates an advanced 3G HSDPA-enabled network capable of supporting effective mobile broadband speeds of up 4.5Mbps and was the first UK operator to provide a nationwide HSUPA capability for faster uploads. As a pioneer of deep network sharing in the UK, T-Mobile plans to deliver close to complete population coverage for 3G services in 2010.

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