T-Mobile overhauls its website for greater customer service

New site design offers customers easier navigation and access to self-service options

Key features:

All of T-Mobile’s 1,500 website pages have been transformed to provide easier and more intuitive navigation www.t-mobile.co.uk

Landscape design of the site means each page has expanded significantly, providing a clean look and more engaging interface

London, 5 November 2009:T-Mobile has unveiled its redesigned website www.t-mobile.co.uk. The new-look site makes it easier for customers to find the information they are looking for and complete any self-service activities online with T-Mobile, including upgrading their phone, changing their personal details and checking their bill.

The changes to all 1,500 pages of the website were based on customer insight and feedback. Key to this was updating the layout of each page. The site has been designed using a landscape format which means the size of each page has been significantly expanded. The extra space has been used to create a simple, clean layout which is more intuitive, informative and visually appealing “ key factors that came through in customer feedback.

Chris Bell, Head of Consumer and Online at T-Mobile, said: More and more, people are using our site to shop for phones and keep their mobile account information up to date. We’ve redesigned the entire website “ not just the homepage “ to focus on and deliver a great customer experience. We want to ensure that when our customers visit www.t-mobile.co.uk, they can find what they’re looking for easily and quickly, and that the site is appealing and engaging enough to make people want to come back regularly.

A key feature of the redesigned site is the homepage. ˜My T-Mobile’, ˜Upgrades’, ˜Mobile Broadband’, ˜Pay Monthly Phones’ and ˜Pay as You Go Phones’ sections remain, but T-Mobile has removed some of the less critical information, so if a customer just wants to shop or wants to access My T-Mobile they can do so in one click. Beyond the homepage, the new look and feel has been applied across the entire website, and the content on other pages has also been simplified.

The site went live on November 2^nd 2009.

- Ends -

Notes to editors

Contacts:

T-Mobile Press Line +44 (0) 7017 150 150

Brands2Life +44 (0) 207 592 1200

About T-Mobile UK

T-Mobile is one of the world’s largest mobile operators with more than 148 million customers worldwide and is the service provider of choice for 16.7 million customers in the UK.

T-Mobile offers a range of innovative products and services, such as Solo, the SIM-only plan Combi, a traditional minutes and text package, and Flext, the UK’s first flexible tariff. T-Mobile continues to innovate with new devices such as the UK’s first Androidâ„¢-based smart phone, the T-Mobile G1, now with over 1,000 available applications. T-Mobile has pioneered the mobile internet, and operates an award-winning 3G network with speeds of up to 4.5Mbps. As a pioneer of deep network sharing in the UK, T-Mobile plans to deliver close to complete population coverage for 3G services in 2010.

For more information about T-Mobile UK, please visit www.t-mobile.co.uk