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T-Mobile gives customers confidence to get connected abroad with Euro Broadband Boosters

Introduction of new Euro Broadband Boosters for Mobile Broadband to give great fixed cost value while online in the EU

 Key features:

  • Omnibus research shows that 40% of customers would take their laptop on holiday with them if they could get connected to the internet easily

  • To address this need T-Mobile has revamped its Mobile Broadband proposition abroad to ensure customers have maximum value and clarity on their spend, starting from just £1

  • New Euro Broadband Boosters can be selected from a simple web page to ensure customers will never pay more than the fixed price option they’ve chosen

London, 23 February 2010:

T-Mobile will launch Euro Broadband Boosters to pay per day and pay monthly Mobile Broadband customers on the 1st March.  Customers will have the opportunity to buy a range of Euro Broadband Boosters for online use in the EU giving them great value, visibility and control of their spending.  There will be a choice of Boosters which will let the customer pick the perfect option for their personal online usage “ from a quick e-mail check, to more regular tourist information searches, or urgent downloads. All Boosters are bought through a simple webpage that opens automatically when the browser is accessed in Europe. 

 

We have four Euro Broadband Boosters to choose from:

 

3MB for £1 with about 15 minutes online checking email

20MB for £5 with about 2 hours online usage

50MB for £10 with one days use

200MB for £40 with 30 days usage

     

 

The 3MB, 20MB and 50MB Euro Broadband Boosters all last for up to 24 hours from when the Booster is purchased; the 200MB Booster lasts for up to 30 days from when the Booster is bought.  The customer’s remaining time or allowance is easily visible through a status webpage letting them check where they are with their Booster credit at any time. This webpage reappears when their allowance or time has expired, to let them buy another Booster if they choose to stay online. 

  

Ralf Pearson, Senior Propositions Manager for Mobile Broadband at T-Mobile said: We want customers to be able to get the most from our Mobile Broadband service.  As 40% say they want to take their laptop away with them to stay connected, we’re launching Euro Broadband Boosters so they can do this without having to worry about the costs getting out of control.  With this proposition, we’re offering these customers a range of better value, worry-free options, built to suit their different on-line needs while they’re in the most popular travel destinations¯.

 

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Notes to editors

 

Contacts:

 

T-Mobile Press Line                                                                                            +44 (0) 7017 150 150

Brands2Life                                                                                  +44 (0) 207 592 1200

 

Further information

Mobile Broadband Euro Boosters can be used in the following countries:

Austria, Azores, Belgium, Bulgaria, Cyprus, Czech Republic, Canary Islands, Denmark, Estonia, Finland, France, French Guyana, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Martinique, Monaco, Netherlands, Norway, Poland, Portugal, Reunion, Romania, San Marino Slovakia, Slovenia, Spain, Sweden, Switzerland and the Vatican.  

 

There will still be internet access if the customer travels from one country to another, as long as it’s one of the countries above and the Booster is still valid. 

 

 

About T-Mobile UK

T-Mobile is one of the world’s largest mobile operators with more than 150 million customers worldwide and is the service provider of choice for 16.6 million customers in the UK. T-Mobile offers a range of innovative products and services, and continues to innovate with new devices such as the Androidā„¢-based smartphone, the T-Mobile G2, and the T-Mobile Pulse, the UK’s first Androidā„¢ handset available on pay as you go. T-Mobile has pioneered the mobile internet, and operates an award-winning 3G network with speeds of up to 4.5Mbps. As a pioneer of deep network sharing in the UK, T-Mobile is continuously improving population coverage for 3G services and will operate the best 3G network by the end of 2010.

 

For more information about T-Mobile UK, please visit www.t-mobile.co.uk